At some point in your cycling career, shifting gears becomes so automatic that you do it without thinking. You see the hill ahead, feel the tug on the pedals and you shift. A no brainer, right?
In the near future, it won’t be a no-brainer any longer. It could be an All Brainer.
Bikemaker Parlee has teamed up with Toyota Prius to develop a futuristic new technology that will enable a cyclist to shift gears merely by thinking the command to shift up or shift down. We’re not kidding.






